Product Marketing for European B2B SaaS Startups (Series A–C)
One aligned story across product, marketing, and sales — built to resonate with the customers who need you most.
Why it matters
Clear, consistent messaging is what makes your product resonate, helps sales convert, and keeps teams focused.
But in fast-moving SaaS startups, the story often gets diluted. Product says one thing. Marketing says another. Sales improvises something else. The result is messaging that feels bland, unfocused, or simply not compelling enough to make customers care.
And when the story doesn’t create urgency — the “why now” — even strong products get ignored. Prospects can’t see why they should choose you today instead of delaying the decision.
This is the real GTM problem for most startups:
Your teams aren’t telling the same story — and the story they are telling isn’t exciting your customers.
That’s where I come in.
What I Do
I help founders and leadership teams turn a strong product into a compelling, consistent story that wins customers.
I work with your product, marketing, and sales teams to:
Turn bland, generic messaging into a story that excites your best customers
Show why your product matters now — not next quarter
Translate complexity into clear value, so customers instantly understand what makes you different
Align every GTM function around one clear narrative
Give your team a story they believe in — and use consistently
Most startups don’t struggle because their product is weak. They struggle because their story is unclear or inconsistent.
I fix that by helping you surface the problem you uniquely solve, the value only you can deliver, and the urgency behind it — turning scattered messages into one aligned story your team is proud to tell, and your customers finally feel
How we work together
Positioning workshop
Clarify your vision, value, category, and narrative—together, live.
Messaging lab
Bring product, marketing, and sales into the same room to co-create a consistent, credible story.
Activation toolkit
Sales scripts, messaging guides, and internal launch sessions to embed alignment across your Go-To-Market motion.
What you’ll walk away with
A product story that resonates with the customers who need you most
Teams that speak with one voice
Messaging that drives better launches and higher-converting campaigns
A clear narrative your team believes in—and uses every day
Get in touch
If you’re a European SaaS startup (Series A–C) and want clearer messaging, stronger GTM alignment, and a story your customers instantly understand—I’d love to talk.