Scaling after you’ve proven product-market fit shouldn’t feel this chaotic. When Product, Marketing, and Sales tell different stories, growth slows.
I help B2B SaaS teams align around one clear narrative customers understand — and teams believe in.
I work with European B2B SaaS companies in their scale phase (typically late Series A to Series B).
Who this is for
Ocean Wave Growth is for founder-led B2B SaaS companies that have proven product-market fit and want to scale — fast.
You’re likely leading a growing company. You’ve raised funding. Expectations have jumped. The product is strong, demand exists, and momentum is building.
But behind the scenes, things feel messy.
Product is shipping. Marketing is running campaigns. Sales is chasing pipeline.
Everyone is working hard — but everyone is telling a slightly different story.
You find yourself repeating the same explanations internally. Deals feel harder than they should. Messaging changes depending on who you talk to. You’re making big decisions about where to invest next, but without the clarity you’d like.
Founder-led selling is no longer enough, and your GTM teams need a shared narrative they can actually use.
This work is for you if you’re ready to slow down briefly, get aligned, and then scale with confidence.
It’s probably not a fit if you’re still validating product-market fit, don’t yet have a sales motion, or are only looking for tactical execution.
Why it matters
Most scaling SaaS companies don’t struggle because their product is weak.
They struggle because alignment breaks as growth accelerates.
Product explains the value one way. Marketing frames it differently. Sales fills in the gaps on the fly.
That creates confusion for buyers, slows deals, and drains energy internally — especially once investor pressure increases and the stakes rise.
At this stage of growth, clarity becomes your competitive advantage.
Without it, Sales struggles to explain why you’re different; Marketing attracts the wrong audience; Product builds without a shared story.
Leadership spends too much time correcting misunderstandings. Growth starts to feel reactive instead of intentional.
This is exactly the moment when alignment matters most.
Getting your story right now makes everything downstream easier: launches, sales conversations, hiring, and strategic decisions.
What I do
I work with founders and GTM leaders to uncover your core story, sharpen your positioning, and make sure it’s reflected consistently across Product, Marketing, and Sales.
Together, we:
Clarify what truly makes you different.
Build messaging your best buyers actually care about.
Align every GTM team around one shared narrative.
Turn that story into practical tools your teams use every day.
I facilitate workshops. I bring Product, Marketing, and Sales into the same room. I help you make decisions about focus and direction. I build enablement tools.
I stay close until the story is understood, adopted, and used with confidence.
I don’t replace your CMO. I help amplify them.
My role is to bring clarity into complexity and help your teams move forward together.
How we work together
Positioning workshop
Define your story, differentiation, and strategic focus — collaboratively.
Messaging lab
Align Product, Marketing, and Sales around one clear narrative..
Activation toolkit
Sales messaging, enablement tools, and internal rollout to make sure the story sticks..
What you’ll walk away with
A product story your customers immediately understand.
A narrative your leadership team believes in — and your teams actually use.
More confident sales conversations.
Stronger product launches.
Clearer strategic focus.
Let’s talk
If you’re a European B2B SaaS company in the late Series A to Series B phase and scaling feels messy right now, let’s have a conversation.