B2B SAAS PRODUCT MARKETING CONSULTANT
When your goal is to double revenue, your commercial story has to scale too.
I help B2B SaaS companies turn ambitious growth goals into clear choices about their markets, portfolio, positioning and messaging, then align Product, Marketing and Sales around one commercial story.
What does your next stage of growth require?
A strong product and more marketing activity may not be enough to deliver an ambitious revenue target. Sustainable growth requires clear decisions about where the opportunity lies, what you will offer and why buyers should choose you.
Your priorities might include:
Double revenue
Identify which markets, customers and propositions offer the strongest opportunity for growth.
Connect more of your portfolio to outcomes your customers already care about.
Grow existing customers
Reduce customer acquisition costs
Focus Marketing on the buyers most likely to recognise and act on your value.
Increase conversion and win rates
Give buyers a stronger reason to choose you and Sales a clearer story to communicate.
Enter new markets
Adapt your positioning and commercial story to the priorities of a new market or buyer.
These goals may require different strategies, but they depend on the same foundation: clear market choices, compelling differentiation and alignment across Product, Marketing and Sales.
Clearer positioning. Stronger commercial performance.
I connect Product Marketing decisions to the commercial outcome your business wants to achieve. That means identifying where growth can come from, creating propositions buyers value and aligning Product, Marketing and Sales around the strategy and story needed to take them to market.
78.5% lower customer acquisition costs
120% increase in SaaS revenue
“Alberta sharpened our ICP, positioning and messaging. Together with a shift in channel strategy, this helped us run more targeted campaigns and lower acquisition costs.”
“Alberta led our pricing, packaging, positioning and messaging. Alongside product innovation and wider marketing activity, this gave us a stronger commercial story and supported growth.”
Richard Holloway
Former COO, Scoutbee
Jonathan Allan
Former CMO, Puzzel
Who I work with
I work with B2B SaaS companies that have proven demand, are ready to scale and are growing their Product, Marketing and Sales teams.
I partner primarily with Marketing leaders, as well as Product leaders, CROs, founders and CEOs, when the business has ambitious growth goals and needs to decide how its positioning, portfolio and go-to-market strategy must evolve to achieve them.
How clearer positioning supports your growth goals
Create new revenue opportunities
Convert more demand into revenue
Identify new markets, propositions and portfolio opportunities that can support your growth target.
Help Marketing attract the right buyers and give Sales a stronger reason for them to act.
Grow existing customer relationships
Make better commercial decisions
Connect additional products and capabilities to outcomes your customers already value.
Give Product, Marketing and Sales a shared foundation for prioritising markets, investments and opportunities.
What is the SaaS Alignment Framework—and why does it matter?
An ambitious revenue target alone does not tell Product, Marketing and Sales where growth will come from or what needs to change.
The SaaS Alignment Framework connects your commercial goal to clear decisions about the problem you solve, the position you want to own, the markets you will prioritise, the story buyers need to hear and how your teams will take it to market.
01
Problem Alignment
02
Position Alignment
03
Market Alignment
04
Narrative Alignment
05
GTM Alignment
See whether your commercial foundations are ready to support your next growth goal.
From growth ambition to measurable commercial value
I shape every engagement around the commercial goal you want to achieve, following three clear stages.
01
I define goal and opportunity
02
I build strategy and story
03
I align teams
I work with your leadership team to clarify the commercial goal, where the strongest opportunity may lie and how progress should be measured.
I use customer insight and market evidence to shape the positioning, propositions and commercial story needed to pursue that opportunity.
I help Product, Marketing and Sales apply the same strategy consistently and understand how their work contributes to the commercial goal.
